Digital Marketing and Journalism

Accuracy

From making sure the content of a page has the client’s correct information on it to scheduling meetings at the right time, accuracy is something that can make or break a company’s reputation. By delivering accuracy time after time, it’s possible for a company to show just how much they value their clients and the work they’re producing.

Accountability is another principle driving the journalism world that applies to the digital marketing realm. However, instead of having the responsibility of being accountable to readers, the employees at Launch have the duty of being accountable to their clients and customers. The value placed on accountability is priceless and without it, there’s really no reason for someone to continue doing business with you.

The Six W’s, are questions whose answers are considered basic in information-gathering. They are often mentioned in journalism, research, and police investigations. They constitute a formula for getting the complete story on a subject. According to the principle of the Six Ws, a report can only be considered complete if it answers these questions starting with an interrogative word.

Content

Before you start preaching that “Content is King” to clients, you need to take a step back and answer these questions. When you do eventually produce content, clients will have a clear idea of reason and intent behind it.

·         Who are we trying to target? Who is the target audience? Who needs to be involved with the production of content?

·         What data do we have about our target audience? What forms of content do they consume? What types of content is suitable for the budget?

·         When should the content piece be launched? Is it time and season specific?

·         Why do we need more content? Are there content gaps on the website?

·         Where is the content going to sit on the website?

·         How are we positioning ourselves? How will adding more content/pages affect the architecture of the website? How is adding content going to help?

The following makes journalist best for production of content on Marketing

Writing– writers have the ability to craft a compelling tale that keeps readers engaged.

• Editing – writers are used to editing pieces for grammatical errors, maintaining consistency of tone, cutting superfluous words and sentences and formatting paragraphs for readability (or scannability).
• Curiosity – writers, especially journalists, have an innate curiosity for people and stories – a skill that will benefit any content marketer.
• Research – writers are used to conducting research, finding reputable sources to back up claims and crediting authors accordingly.
• Understanding audience – writers have a natural understanding of how the human mind works – perfect for working out target personas and tailoring content to meet audience needs.
• Working in fast paced environments – writers are used to meeting tight deadlines and working in fast paced and disruptive environments (not too dissimilar to fast growing digital environments).
• Creativity – writers are creative by nature which is an essential trait for content marketers who need to curate ideas for new titles, campaigns, etc.
• Excel skills – many journalists and PR professionals have excellent excel skills – these will come in handy for reporting on key metrics.